Typography is everywhere—you just have to look for it. From neon diner signs to hand-painted shop lettering, type lives on our streets, shaping how we feel about spaces and the brands that inhabit them. That’s what makes a Street Typography Hunt such a powerful creative exercise. With just your phone or camera, you can step outside and start noticing the small design choices that give your neighborhood character: the quirky “S” on an old storefront, the bold block letters on a construction sign, or the fading script of a mural.

This practice isn’t only fun—it’s a designer’s goldmine. By collecting and studying real-world letters, you sharpen your eye for how type tells a story. And when it comes to your own work—or your brand—those lessons matter. Because the right typography isn’t just aesthetic; it’s identity. It’s voice. It’s memory.

So grab your camera and head outside. Find letters that inspire you, capture them, and think about the stories they’re telling. You might just find inspiration for your next big project—or the typeface that defines your brand.