Brand Identities That Grow
With Your Business.
Strategic logo design and visual identity for businesses ready to look as professional as they are.
Clear process, honest pricing, and work that stands out.
Hey there, I'm Zach Summers, a brand designer in Atlanta.
I help growing businesses look as professional as they are. Whether you're launching something new, outgrowing your current brand, or finally ready to invest in an identity that works as hard as you do, I create logos and visual systems that are simple, strategic, and built to last.
Most of my clients come to me when they realize their brand is holding them back — it doesn't match the quality of their work, it's inconsistent across different platforms, or it just doesn't feel right anymore. I start with strategy, not aesthetics. We talk about your business, your audience, and where you're headed. Then I design a brand identity that's clear, versatile, and honest.
From logo design to complete brand systems, my work is rooted in one belief: great branding doesn't need to be complicated to be effective. Learn more about my branding services or explore my work below.
Featured Projects
Habitation House Design
Simplicity as Strategy
Christine, Field Spy by Sonar

We just got a dog, and I wanted to make something that captured not just what she looks like, but what it feels like to have her here. So I made a collage—layered, symbolic, emotional rather than literal. And then I realized: this is the prompt. This week, I'm asking you to create a collage about your pet (or something else you love). I went first and I'm sharing my process, so you can see exactly what this looks like. No fancy skills required. Just scissors, glue, and a willingness to translate feeling into form.