Brand Identities That Grow
With Your Business.
Strategic logo design and visual identity for businesses ready to look as professional as they are.
Clear process, honest pricing, and work that stands out.
Hey there, I'm Zach Summers, a brand designer in Atlanta.
I help growing businesses look as professional as they are. Whether you're launching something new, outgrowing your current brand, or finally ready to invest in an identity that works as hard as you do, I create logos and visual systems that are simple, strategic, and built to last.
Most of my clients come to me when they realize their brand is holding them back — it doesn't match the quality of their work, it's inconsistent across different platforms, or it just doesn't feel right anymore. I start with strategy, not aesthetics. We talk about your business, your audience, and where you're headed. Then I design a brand identity that's clear, versatile, and honest.
From logo design to complete brand systems, my work is rooted in one belief: great branding doesn't need to be complicated to be effective. Learn more about my branding services or explore my work below.
Featured Projects
Habitation House Design
Simplicity as Strategy
Fischer Painting Services
Rosewood Construction
Ivy Creek Baptist Church Rebrand
Field Guide To God's Presence
Orison Manufacturing Logo Design
Selected Sermon Art 2013-2023
Crimson Quill Premium Stationery Brand Identity Design
In Touch Ministries Social & Digital Designs
EchoNest Visual Identity & Brand Campaign
In Touch Ministries Print Ads
South East Asia Campaign
Whole Church Ad Campaign
HabitationHouseDesign
Christian Geeks Rockcast
Fit & Fine Brand Design
Healthy Minds Healthy Spines
45th Anniversary Branding and Campaign Design
Field Spy Logo Design
Habitat Aware Logo Design
Christine, Field Spy by Sonar
“Zach was great to work with on the logo design for our new software app. He took a very creative approach and helped us explore a number of different options. I would definitely recommend using Zach for any logo work!”
Recent Blog Posts
I designed Pegasus as a pictogram logo—reduced to essential geometric shapes, but still instantly recognizable as a winged horse in flight. This week's Monday Prompt asks you to do the same: choose a mythological creature and design it as a minimal, powerful mark. Dragon, phoenix, griffin, unicorn—pick your legend and translate myth into logo. I went first and I'm sharing my process, so you can see how reduction, symbolic thinking, and shape language turn complex creatures into clean, memorable icons.