I design brands
that stick
Strategic logo design and visual identity for businesses ready to look as professional as they are. Clear process, honest pricing, and work that stands out.
Hey there, I’m Zach Summers,
a brand designer in Atlanta.
I help growing businesses look as professional as they are. Whether you're launching something new, outgrowing your current brand, or finally ready to invest in an identity that works as hard as you do, I create logos and visual systems that are simple, strategic, and built to last.
Most of my clients come to me when they realize their brand is holding them back — it doesn't match the quality of their work, it's inconsistent across different platforms, or it just doesn't feel right anymore. I start with strategy, not aesthetics. We talk about your business, your audience, and where you're headed. Then I design a brand identity that's clear, versatile, and honest.
From logo design to complete brand systems, my work is rooted in one belief: great branding
doesn't need to be complicated to be effective. Learn more about my branding services or explore my work below.
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15+
Brands
6
Industries
ATL
Based
Christine, Field Spy by Sonar
“Zach was great to work with on the logo design for our new software app. He took a very creative approach and helped us explore a number of different options. I would definitely recommend using Zach for any logo work!”
Selected Work
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Recent Blog Posts
Somebody on your team already said it out loud: "our branding feels off." But that feeling doesn't tell you whether you need a quick cleanup or a full identity overhaul — and guessing wrong means either wasting money on a project bigger than you need, or spending on a refresh that never actually fixes the real problem. This article walks through the honest signs of each, a simple gut-check you can run with your leadership team in five minutes, and what a refresh versus a full rebrand actually looks like in practice — so you can move forward with confidence instead of a second guess.