FAQs

What do you specialize in?

I specialize in logo design and visual identity. My work focuses on creating memorable marks, clean systems, and cohesive brand visuals that help you communicate who you are, what you do, and why it matters. I design for impact—whether it’s your website header, packaging, storefront signage, or social content.

Do you only design logos?

No. A logo is just the anchor.
I design full visual identity systems that support your brand:

  • Logo variations (primary, secondary, icon marks)

  • Typography recommendations

  • Color palettes

  • Layouts and usage guides

  • Social templates

  • Brand kits and launch assets

If you already have a logo but the rest of your brand feels disjointed, I’ll help you bring everything into alignment.

What makes your design style different?

My approach is modern, iconic, and strategic.
I don’t design “pretty pictures” — I build visuals with purpose.
Every brand I create is:

  • Original (no templates or AI copy-paste designs)

  • Clear and easy to recognize

  • Built to scale—from digital to physical

  • Rooted in your values and messaging

I design brands that last, not just trends.

What types of clients do you work with?

I work with purpose-driven people and small to mid-size businesses, including:

  • Startups and entrepreneurs

  • Coaches and personal brands

  • Nonprofits

  • Content creators

  • Trades and local service providers

  • Shops, cafés, and independent businesses

  • Pet brands, outdoor brands, wellness brands

If you care about how your brand feels, not just how it looks, we’re likely a good fit.

How does your design process work?

My process is collaborative and thoughtful:

1. Discovery & Direction
We talk about your goals, audience, competitive landscape, and tone.
You share anything you’ve been thinking about—stories, moodboards, inspiration, or preferences.

2. Concept Development
I explore directions rooted in your messaging.
Each concept is intentional—not random sketches.

3. Refinement
We sharpen one direction until it’s strong, versatile, and confident.

4. Delivery
You receive your logo system, brand files, and a guide on how to use your visuals consistently.

What do I receive at the end of a logo project?

Deliverables typically include:

  • Primary logo

  • Secondary logo or stacked layout

  • Icon or simplified mark (ideal for social, favicons, signage)

  • Full color, grayscale, and single-color versions

  • Vector + hi-res formats (SVG, PNG, EPS, PDF)

You own the final brand assets and have full usage rights.

What do I receive at the end of a logo project?

Deliverables typically include:

  • Primary logo

  • Secondary logo or stacked layout

  • Icon or simplified mark (ideal for social, favicons, signage)

  • Full color, grayscale, and single-color versions

  • Vector + hi-res formats (SVG, PNG, EPS, PDF)

You own the final brand assets and have full usage rights.

Do you offer ongoing design support?

Absolutely. Many clients stay with me for:

  • Social media campaigns

  • Packaging

  • Marketing materials

  • Website visuals

  • Product or merch graphics

Brands evolve. I’ll help you stay consistent as you grow.

Do you offer payment plans?

Yes.
If the scope is right, we can structure payments across the project timeline.
I want you to invest confidently—not anxiously.

How do we get started?

Send a quick message describing:

  • What your business does

  • What you need (logo, identity, redesign, etc.)

  • Any examples or visuals you like

From there, we’ll talk through timeline, scope, and deliverables—and begin building a brand you're proud of.