Somewhere between scouting a venue, building a launch team, and praying over your first sermon series, someone hands you a to-do list that includes "get a logo," "build a website," and "figure out social media" — with no sense of which one actually matters right now. Here's the truth: you don't need everything before launch day, you need the right things, in the right order. This article breaks down exactly what's a Must Have versus what can wait, walks through a simple 90-day countdown to launch, and covers the five branding mistakes that trip up most new church plants — so you can move forward with a clear plan instead of another overwhelming checklist.