Clean & Crafted Design

Blue weathered door with a wooden 'Welcome, We Are Open' sign and a smaller sign saying 'Push Here.' There are windows on each side of the door, with plants visible in the reflections.

The Future of Branding for Small Businesses: What’s Next?

Logo Prompts, Inspiration Zach Summers Logo Prompts, Inspiration Zach Summers

Into the Deep: Design a Bold Logo for Aqua Apex, the Ocean Predator Experience

Unleash your creativity with this week’s design prompt: Aqua Apex, an ocean adventure brand centered around awe-inspiring encounters with apex predators like sharks and killer whales. I went first and created my own take on the logo—now it’s your turn to dive in. Explore how to design a bold, meaningful identity that captures the fearless spirit of the deep sea and showcases your branding skills along the way.

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Encouragement, Inspiration Zach Summers Encouragement, Inspiration Zach Summers

Lessons I Wish I Knew When I Started as a Designer

This blog post reflects on my journey as a designer, from starting in advertising to navigating career challenges and ultimately finding my true creative path. I share key lessons I wish I had known earlier—like the importance of not rushing into a first job, being intentional about career choices, and embracing exploration. Through personal experiences and insights, I offer practical advice for aspiring designers to help them avoid common pitfalls and build a fulfilling design career.

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