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Hey there,
I’m Zach.

I am a brand designer based in Atlanta. I work with businesses that have outgrown their current brand — whether it's inconsistent, doesn't match the quality of their work, or just doesn't feel right anymore.

My approach is straightforward: clean, strategic design that's built to last. If your brand is holding your business back, I'd love to help you fix that.I live in Atlanta with my wife and three kids, and we love it here. But my design career started in New York City, where I worked with advertising agencies like Grey, DDB, and FCB after graduating in 2005. I also freelanced across the city, learning the craft of art direction in one of the most demanding creative markets in the world.

Those years in NYC taught me how to concept and tell stories — the foundation of any strong brand. I learned that the best branding starts with a compelling idea, then builds everything else around it.

For the past twelve years, I've focused on creating branded campaigns and visual identities for businesses. My work spans print, digital, and social media, but the approach is always the same: clean, intentional design that connects with people and brings a brand's message to life.

Contact
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What is a Clean &
Crafted Brand? 

It starts with you. My design process isn't about imposing a style—it's about helping your business break through the noise and tell its story clearly. We work together to uncover what makes your brand distinct, then build a visual identity that reflects it.

The goal isn't to chase trends. It's to create something that lasts—a brand system that works today and still makes sense in five years. Explore my projects to see how I've helped businesses do exactly that.

What I Mean by "Clean and Crafted"

A clean and crafted brand isn't an AI-generated template or something pulled from Pinterest. It's a visual identity designed specifically for your business and your customers. It's intentional, original, and built to work in the real world.

That's what I create, and I'd love to help you build one. Learn more about my branding services or reach out to start a conversation.